Surprise! Your company is not the center of the universe. Unfortunately, too many companies think of themselves as being the center of their customer’s universe. While this “may” be true for some products and services (but I doubt it), it certainly is not true when it comes to customer communications and a company’s website/portal strategy. […]
Electronic billing makes so much sense. Yet, two market traits surprise me: 1. 80% of all electronic payments start out as a paper invoice. 2. Businesses continue to apply the same strategies hoping to grow eBill adoption but often meet with limited success. This is an example of Albert Einstein’s definition of insanity—doing the same […]
Email addresses remain the cornerstone of electronic communications. Therefore, gathering these addresses and then, the effective, responsible use of them is key to successfully making email a part of your multi-channel communications strategy. Companies struggle to obtain valid email addresses from their clients. The secret to success for any email-gathering endeavor will be to gather […]
Multi-channel TransPromo Documents: Are We There Yet?