I recently attended a US Postal Service’s Postal Customer Council (PCC) meeting where the focus was on direct mail. The interesting takeaway for me was how the use of direct mail in concert with email leads to dramatically improved results. They spoke about the increased response rate when email and direct mail campaigns are coordinated. […]
We have all seen Capital One’s commercial “What’s in your wallet?” It is memorable because what’s in our wallet is so important to our daily activity. Apple and Google have created an infrastructure to facilitate mobile payments and the organization of the many loyalty cards we all have. Both companies are enhancing their versions of […]
I recently attended a US Postal Service’s Postal Customer Council (PCC) meeting where the focus was on direct mail. The interesting takeaway for me was how the use of direct mail in concert with email leads to dramatically improved results. They spoke about the increased response rate when email and direct mail campaigns are coordinated. […]
When it comes to e-billing, companies fall into two broad categories: 1.They have robust e-billing and e-delivery options for customers to choose 2. They have a limited or no electronic option You have an e-billing portal, so now what? If you fall into the first category, then the regular questions that management asks are: How […]
Nearly every day, I read about companies struggling to grow revenue. So, what do they do? They resort to corporate restructuring (they sell assets, spin off a division, set up a real estate investment trust, move to a lower cost state or even move headquarters and factories to other countries) or implement across-the-board, painful cost […]
This marks my third year attending the DOCUMENT Strategy Forum (DSF), and each year, I learn something new and talk to interesting people. Some of the ideas are not new, but I did come away with some changed perspectives, all filtered against a backdrop of what this means to me, my company and my customers. […]
A lot has been written about how mail and electronic delivery can work together. A good example of this is mailing a customer an abbreviated catalog to entice the reader to go online to view the full product offering and then purchase online. I recently came across an innovative use of intelligent quick response (QR) […]
When it comes to e-delivery, sometimes, I think the Postal Service is its own worst enemy. I recently met with a friend who is a large-volume mail processor. He is experiencing delivery delays and uncooperative (inflexible) postal acceptance people. In our part of Connecticut, in-state mail dropped Saturday morning used to be delivered on Monday. […]
You have spent (and continue to spend) hundreds of thousands of dollars on your website. You have a full-time staff to update the content, monitor traffic and enhance your site. The site is good, or very good, and your web designers are top notch. You’ve even branded your portal with a fancy name to add […]